RBC Town Hall

Branding & print DESIGN / 2024

TIMELINE

3 Weeks

TEAM

Solo Project

ROLE

Visual Designer

TOOLS

Adobe Photoshop & Illustrator

Project Overview

During my internship at RBC, I had the opportunity to design a booklet intended to serve as a "passport" for a town hall event. The booklet featured bold colours, dynamic patterns, and a modern aesthetic, aligning with the event's theme and enhancing the attendee experience.

*Disclaimer*
This project is under NDA, so the original content has been replaced with placeholder text for confidentiality.

Design an engaging and visually appealing passport to enhance the attendee experience

The aim was to design a passport that was easy to navigate and featured engaging content. This internal design project was created exclusively for RBC employees attending the event. To complement the booklet, stickers were also designed, with each team being highlighted in the content.

The process

The booklet was designed entirely in Adobe Illustrator and later printed as physical copies. As an internal design project, it allowed for greater creative freedom and provided an opportunity to expand on RBC's branding while maintaining its core identity.