RBC Celebrating
Pride

Branding & print DESIGN / 2024

TIMELINE

3 Weeks

TEAM

Leah Flanagan (Manager & Creative Lead)

ROLE

Visual Designer

TOOLS

Adobe Photoshop & Illustrator

Project Overview

This project was completed during my time at RBC and served as a prop for a Pride Month video project. The cards incorporate the rainbow colours of the Pride flag alongside RBC's signature blue. Each card features a unique question, designed to help colleagues connect, share experiences, and get to know each other better.

Design cards to spark connection and celebrate pride

This project, inspired by the game We're Not Really Strangers, was created as a prop for a podcast-style video. In the video, RBC colleagues, both allies and members of the LGBTQ+ community, asked each other meaningful questions, sparking conversations around topics they might not typically discuss. The cards were designed to help colleagues connect on a deeper level while highlighting how RBC fosters a welcoming environment for LGBTQ+ employees.

The process

The cards were designed in Adobe Illustrator using gradients, ensuring a balanced and visually appealing look. During the design process, I focused on maintaining sufficient contrast while ensuring that the elements and colors complemented, rather than overshadowed, RBC's branding.