Some users have limited understanding of their hair type or texture, as well as their uncertainty about which products are most suitable for their specific hair needs. Given the diversity of hair textures, it is crucial to consider specific precautions and tailored steps when styling different hair types to ensure optimal care and maintenance.

A mobile hair care app that offers users personalized hair products and routines tailored to meet their diverse needs. The app implements a questionnaire feature in order to provide users with a personalized experience.

When conducting my research I identified that these factors are what influence users when deciding on hair care.

To gain deeper insights, I conducted a survey to understand which features users would find most beneficial for their needs. Here are the results, along with the needs users voiced.

This topic warrants exploration due to its potential universal benefits. Hair, a shared characteristic among all humans, makes this subject relatable and pertinent. Recently, there has been a notable surge in recognition and awareness surrounding curly hair care, contributing to its embrace as a crucial aspect of personal identity.

After conducting user testing, I gained valuable insights into the strengths and weaknesses of my project. This feedback highlighted areas where the project performed admirably, as well as areas requiring improvement. To address these issues, I plan to conduct further research and iterate on the project to enhance its overall effectiveness.

The low-fidelity wireframes outlined the onboarding process, questionnaire, home, and product selection pages, helping establish the overall structure and layout of the mobile design.

Based on user interviews, surveys, and testing, the app’s key features were designed to ensure users receive the personalized experience they need.

The persona represents users who struggle to maintain their hair routines due to frequent product changes, busy schedules, and limited hair care knowledge, as identified through my research.

The final wireframes underwent a complete overhaul in both design and tone, resulting in a final product that reflects an inclusive and modern brand.

I created branding guidelines to further elevate the project and establish a well rounded brand with a distinct tone, target audience, and identity.

During the design phase, I initially chose a pastel colour palette but encountered issues with contrast and realised that the app's overall vibe and tone weren’t aligned with my vision. As a result, I pivoted and designed a completely new theme, creating a fresh colour palette.

Upon concluding this project, I gained a deeper appreciation for the importance of research and being flexible when initial ideas don’t work.
‍
I’m proud of how much I challenged myself with the visual design and the digital skills I developed.
‍
Additionally, I applied techniques from my print and motion design experience to enhance certain aspects of this project.